About
The best ones are rarely the loudest.
Where the name comes from
BaengNak (백락) could identify an exceptional horse among thousands of ordinary ones. A great horse could go its whole life unseen, until BaengNak looked at it. His name became a word for that ability. We named ourselves after it.
Our story
The influencer industry moves fast and most talent moves through it alone. Signing deals they don't fully understand, building audiences for brands that don't value them, and peaking before anyone with real experience is in their corner.
We've been there. As creators, we learned what it actually takes. As people who've worked inside this industry, we saw the gap between what talent deserves and what they usually get.
What we stand for
We see first
Before the numbers. Before the algorithm catches up.
We protect our talent
In every room you're not in.
We build careers
Not campaigns.
Think we'd see something in you?
Applications are open. We review every submission personally.